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PET South America regains its strength in the veterinary segment and boosts pet market business

31 AGO 2018 - 00H00 | ATUALIZADA EM 31 AGO 2018 - 08H30

São Paulo, August 2018 - From August 21 to 23, PET South America 2018 brought together more than 24,000 visitors, of which only 7,400 were from the veterinary area, who were able to check out the main innovations and trends of 500 products brands and services in the pet and veterinary market. Serving segments such as well-being, animal care, health, nutrition and hospital equipment, the event transformed the São Paulo Expo into the largest business center of these sectors in Latin America.

"With all of the innovations and partnerships that mark this event, PET South America regains its strength in the pet and veterinary segments. It was an increase of 30% over the previous edition in the number of exhibitors and 16% more in visitation", emphasizes the president of NürnbergMesse Brasil, João Paulo Picolo. But in addition to the success of the booths this year, the event brought partners who further qualified the content presented during the three-day event, such as the ABHV - Associação Brasileira de Hospitais Veterinários, NAVC - North American Veterinary Community, VCA Animal Hospitals, with one thousand units in the United States and Canada, and exhibitors such as Royal Canin (outside the event since 2011), Vetnil, Idexx, CDK, CEVA, among others.

Mário Eduardo Pulga, president of the Regional Council of Veterinary Medicine of the State of São Paulo (CRMV-SP) celebrates the result. "We are very happy. We discussed with the organizers a lot about how to bring the veterinarian back to the fair, because it is his space as well, and we are very happy to see this appreciation here."

One of the novelties this year was precisely the new PET VET space, exclusively for nutrition and animal health companies. In addition to the exhibition of high technology products, the pavilion also hosted the PET South America International Congress in a 360º stage model and received an additional 800 participants to attend national and international lectures. "The feedback is very positive," assesses the president of ABHV - Associação Brasileira de Hospitais Veterinários (Brazilian Association of Veterinary Hospitals), João Abel Buck - exhibitors are happy with the number of business conversions. The segmentation of the fair provided a number of benefits and greater ease in finding and knowing better the latest technology available."

Claudia Barbagli Barbosa, marketing manager of the exhibitor Pet Med comments on all the process that culminated in the emergence of the PET VET pavilion. "We attended the event eight years ago. These partnerships that have been developed add a lot to our audience, such as, for example, the work with Dr. Marco Antônio Gioso. This market intelligence worked out very well. The 360º stage surprised everyone, and Hospital Design was a success that should happen in all editions."

Hospital Design presented a model hospital inside the pavilion with the most modern equipment and services offered in the market. "It's jaw-dropping, it really is sensational," says the veterinarian and visitor Alessandra Silva Gonçalves, owner of the Guarany clinic. "I was impressed with the office, blood bank, microbiology, ICU, hospitalization and the part that most surprised me was at the end, they set up a little wake room with the casket of the pet. This shows that they are already configured as family members."

The traditional pavilion aimed at the grooming, pet care and services area for pets also did not leave anything to be desired and won praise from exhibitors, visitors and entities of the sector.

The president of Andipet - Associação Nacional dos Distribuidores de Produtos Pet (National Association of Distributors of Pet Products), Rafael Ballarini, evaluates that "without a doubt, this edition of PET South America is the best of recent years. My main compliment is for the facilities, beautiful, new, comfortable, spacious. I found the separation of the veterinary and trade nuclei very interesting; the simultaneous lectures, the very welcoming atmosphere, very appropriate".

"Our goal is direct contact with the customer, and we have achieved this with buyers from different regions of Brazil and from South American countries such as Chile, Peru and Paraguay. For sure, attending PET South America is worth it, there is no comparable event in the country. Even after it's over, the positive effects continue," says Plast Pet Advertising Director, Carol Cecci.
Alessandro Cossich, Brasilpet's Sales Manager, says that on the first day, visitors came in by weight at the PET South America pavilion, setting the mood for the closing of deals. "It was amazing the flow of people. We felt a significant increase. I have nothing to criticize."

PET South America 2018 also served to cement the success that the Bigodiva company came to obtain in the last edition of the event, explains businesswoman Andrea Cosentino. "For us the event represented a turning point. We started in a garage. I took out a loan to be able to buy direct from the manufacturer, produce stock and come to the fair. But thanks to the participation, I quadrupled revenues when negotiating with the merchants I placed my product in the five regions of Brazil, with recurring sales. We even ceased being MEI and now we are EPP. For that year, in addition to increasing the number of merchants, we began to negotiate with representatives as well".

Among visitors to the sector, the environment was good for business and upgrading as well. "We work with distribution in the interior of the state of São Paulo and in the state of Minas Gerais and visit stands of importers of toys, accessories and grooming ," explains Juarez Fernando, Business Director of GM Pet Distribuidora. "We came to the fair to foment business, to seek relationships. The fair is very organized, it surprised me a lot in relation to last year. It is to be congratulated!

Parallel Events

During the three days of the event, PET South America received, once again, the Mastergroom, which in its third edition was the stage for 600 animals and competitors for 8 hours a day of grooming competitions. According to event organizer William Galharde, the competition brought together professionals from countries such as New Zealand, Chile, the United States and Argentina. In all there were 25 categories.

In addition to the PET South America International Congress, among other attractions, the event also brought together experts from various segments in the Arena of Knowledge. E-commerce, canine psychology, stress and aggression in felines, well-being of ornamental fish, leadership, among others, were on the agenda of the Arena of Knowledge.

In 2019, PET South America and PET VET will take place from August 21 to 23 at the São Paulo Expo.

PET South America

PET South America is the most important business fair in Latin America in the pet and veterinary sectors. The event gathers more than 21 thousand visitors from different countries, being veterinarians, zoo technicians, groomers, distributors, large retailers and pet shop professionals. The fair presents the latest launches, solutions and products from the segments of animal nutrition, health, hygiene and beauty, aquarism, accessories and services in a categorized manner. With the audience targeted objectively in their area of interest, PET South America provides a highly qualified business environment. Another great highlight is the PET South America International Congress, which aims to assist in the complete development of a professional of the veterinarian area through lectures on technical content, international trends, new specialties, latest market demands and management and marketing guidelines.

NürnbergMesse Brazil

Responsible for promoting the most important suppliers, distributors and resellers in the country at its trade fairs, NürnbergMesse Brazil is a subsidiary of the NürnbergMesse Group and one of the largest international event and exhibition companies in Brazil. The company drives several segments of the national economy, with a high level of professionalism and competence. The main events são Analitica Latin America (Latin America Analytics), BIOFACH AMERICA LATINA, Bike Brasil, FCE Cosmetique, FCE Pharma, Glass South America, it-sa Brasil, PET South America, R+T South America, URB 360 and Veículos Elétricos Latino Americano (Latin American Electric Vehicles).


The NürnbergMesse group is one of the 15 largest trade fair organizers in the world. Its portfolio has more than 120 fairs and international congresses and includes approximately 40 pavilions. Annually around 30,000 exhibitors (41% international) and more than 1.4 million visitors (24% international) participate in the events organized by NürnbergMesse, which is present through its subsidiaries in China, North America, Brazil, Italy and India. The group also has a network of around 50 representatives, operating in more than 100 countries.