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Pet South America revamps events’ concept for the pet market

As the main communication and marketing tool of the industry, Pet South America brings unprecedented activities for the next edition

Sao Paulo, October 2016 - In a society undergoing continuous changes, keeping up with trends is of paramount importance for corporate health. Content, relationships and innovation are pillars for a successful business. According to this fact, Pet South America closely follows the pet market and all needs of each segment. For that reason, a new portfolio of services will be included next year.
“Our commitment is to promote an assertive fair, which provides the market with all necessary tools for their growth”, states João Paulo Picolo, Managing Director of NürnbergMesse Brasil, Pet South America’s organizer. Diego de Carvalho, Portfolio Director of the company, adds: “We are striving to become a platform that promotes good partnerships, stimulates exports and qualified content for exhibitors and visitors”.
One of the great novelties will be the Hospitality Class, an innovative networking platform that connects exhibitors with select buyers. Three services will be offered for this purpose: the Insight Experience, a set of classes, debates, privileged content, round tables, case study analysis through accelerator interaction and development tools for top-level executives. This service will be underpinned by institutions like: Insper, Harvard Business Review, BCG, Roland Berger, under mentorship of Ernst Young, Porsche Consulting, McKinsey&Company and Hiria operation. The Key Buyers Club, which is premised on the idea of putting exhibitors and new/potential customers face-to-face. The goal is to support companies’ growth and development in a practical and assertive way. Guests will be received by a concierge service that will offer several advantages to facilitate the visit to the event. Finally, the Matchmaking Master Black program, a select group of buyers and exhibitors gathered around offbeat relationship actions.
In addition, Road Shows and caravans will take place, focusing on disseminating knowledge. The meetings will be held in cities where the most renowned universities of Veterinary Medicine are located. The project considers information and training for these future professionals. Caravans, through a grant from NürnbergMesse Brasil, will allow veterinarians who are members of the Regional Council of Veterinary Medicine from Sao Paulo State (CRMV-SP), to visit Pet South America with more comfort and convenience, and have access to what is most modern and innovative in the industry.
Broadening knowledge has no boundaries, so NürnbergMesse Brasil has brought different types of lectures and conferences to provide the most qualified content for visitors. The first one is VET Talks, a unique format in Brazil, consisting of discussions and case study analyses. The entire study, undertaken by Hiria, will be based on the economic and political framework of the country and future prospects. Thus, knowledge will become more tangible to veterinary clinics and businesses from the pet industry.

Maintaining its tradition, the event will host the Paulista Specialities Congress, which will bring major scientific debates of this area, supported by the Paulista Society of Veterinary Medicine (SPMV). In its 2016 edition, there were more than 120 lectures aimed at industry professionals, where 1,100 delegates and nearly 80 speakers participated.

The Knowledge Arena will bring associations and renowned experts to talk about key market topics in an environment geared to intense exchange of information. The project Inform, Form and Transform, an initiative of CRMV-SP, will also be kept. It was created in 2013, and aims to promote enhancement of Veterinary Medicine and Zootechnics through awareness of medical classes, the market and society. At the same time, it also encourages those professionals to undertake and to generate innovative business.

In 2016, the event gathered more than 20 thousand visitors from Brazil and 15 other countries, 60% of them were purchasing decision-makers. 320 exhibiting brands and approximately 140 VIP buyers were also present. Next year, Pet South America will feature new brands from animal nutrition, fishkeeping, hygiene and beauty, health, accessories and service segments.