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Two global brands have joined for Pet South America 2017

The German NürnbergMesse, organizer of Pet South America and Interzoo, along with the French GL Events, manager of Sao Paulo Expo, will work together for the 16th edition of the main event of the pet and veterinary sector in Latin America.

Pet South America’s next edition, promises to surprise participants. Starting from the new venue, Sao Paulo Expo, the most modern exhibition center in Latin America. With an exhibition area of 100,000 m², modular rooms for conferences, central air conditioning and a parking building with more than five thousand spaces. This center will also host the main events in the capital city of Sao Paulo state, such as the International Motor Show.

Being aware that an event is made up of services that go beyond the exhibition, NürnbergMesse Brazil has been working to introduce a new concept to the market, points out João Paulo Picolo, Managing Director of the Brazilian subsidiary. “We are preparing NürnbergMesse Brazil for the future, and companies that realize that a fair is a face-to-face marketing tool, will stand out, where the relationship guides each participant through the needs of their customers,” he adds.

Confirmed from August 15 to 17, 2017 with a comprehensive range of portfolio services that include the Hospitality Class program, university Road Shows and caravans. The last two were developed in partnership with the Regional Council of Veterinary Medicine of Sao Paulo State (CRMV-SP).

The Class Hospitality program includes three stages: the Insight Experience, a set of classes, debates, privileged content, round tables, case study analysis through accelerator interaction and development tools for top-level executives. The insight experience, which is anchored by major institutions like: Insper, Harvard Business Review, BCG, Roland Berger, under mentorship of Ernst Young, Porsche Consulting, McKinsey&Company and Hiria operation. The Key Buyers Club is premised on the idea of putting exhibitors and new / potential customers face-to-face. The goal is to support companies’ growth and development in a practical and assertive way. Guests will be received by a concierge service that will offer several advantages to facilitate the visit to the event; and MatchMaking Master Black, a select group of buyers and exhibitors gathered around offbeat relationship actions.

Road Shows and caravans will be focused on disseminating knowledge. The meetings will take place in cities where the most renowned universities of veterinary medicine are located, and the project considers information and training for these future professionals. Now caravans, through a grant from NürnbergMesse Brazil, aim to allow CRMV-SP associated veterinarians to visit Pet South America with more comfort and convenience, and have access to what is most modern and innovative in the industry.

Diego de Carvalho - Portfolio Director of NürnbergMesse Brazil, states that Pet South America’s 2017 edition will affirm the new phase of the company. “We want to keep getting closer to our customers, understand their needs and bring new solutions”, Carvalho says, and highlights that “all innovations for the next edition of Pet South America will be presented to exhibitors and supporters on October 18th, when the event will take place at Sao Paulo Expo”.